“Buy Local” Campaigns May Actually Work

Buy Local Campaigns worked this Christmas, says new study.

It’s easy to get cynical about “buy local” campaigns when you compare the traffic at Main Street shops with the parking lot at Wal-Mart.

Is Buy Local any more effective a slogan than Nancy Reagan’s “Just Say No”?

A new survey just says yes. The study, put out by a coalition of business groups, shows that the little guys actually outperformed the big guys this Christmas season. And further, that Buy Local campaigns made a difference.

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Welcome!

Photo: catchesthelight from Flickr via Creative Commons.

Welcome to Transition Staunton Augusta, a citizens’ group to help the city of Staunton and its surrounding area in Augusta County, Virginia, move beyond fossil fuels.

As the world runs out of cheap oil, we will need to make other arrangements.

In the new economy, globalization and massive scale are out and re-localization and human scale are in.

To get there, we will face huge challenges. But there will also be fantastic opportunities for those who are prepared.

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